Press releases

Partner country Croatia—a visitor magnet

In addition to the Croatian Tourist Board as the main exhibitor, 27 Croatian co-exhibitors, i.e. hoteliers, agencies, transport companies, as well as tourist boards, will present their offer as part of the Croatian stand.

The call for the selection of an umbrella communication concept – Big Idea – has been published.

Special award was given to director Staničić by John V. Golicz, director of the New York Travel Adventure Show.

Croatian National Tourist Board on this occasion organized a special "Croatian pavilion" as part of which its offer at the fair was represented by 46 Croatian entities.

Croatia is second place among the most sought-after foreign destinations on the Austrian market, according to the results of market research by the well-known travel organiser Ruefa Reisen GmbH, which conducted the “Reisekompass 2023” research on trends in the travel sector this year.

HTZ presents the Croatian tourist offer at the 43rd edition of the international tourist fair FITUR, which will be held from January 18 to 22 in Madrid.

From December 23, 2022 to January 8, 2023, there were more than 594,000 overnight stays in Croatia, which compared to the 2021/2022 represents a growth of 19 percent.

In 2022, 18.9 million tourists visited Croatia, making 104.8 million overnight stays, a significant increase on 2021 and 96% of nights recorded in 2019.

Croatian National Tourist Board wishes you all the best in 2023.