The Croatian National Tourist Board has established the award Golden Pen in 2005. for the best texts or radio and TV reports about Croatian tourism and later also for best blog post. Candidates for the award Zlatna penkala (Golden pen) are nominated by the directors of offices of the Croatian National Tourist Board abroad, including the following markets: Austria, Belgium, Czech Republic, France, Italy, Hungary, the Netherlands, Belgium, Germany, Poland, Russia, Ukraine, USA, Slovakia, Slovenia, Sweden, Denmark, Estonia and the United Kingdom.
The awards are assigned for written material, for online article and blog, for TV and for the radio. The award winners shall be decided by a special commission which will consist representatives of the Croatian tourist board on the basis of nominations from offices of the Croatian tourist board. The three winners will receive the award Golden Pen Grand Prix while all others nominated will receive as a sign of gratitude - a special plaque. However all nominated journalists are included in a prize study trip.