PRINT MATERIAL
The article entitled „Zagreb, The Continent's New Star" was published on 25th March 2007 in the Sunday edition on the travel section front page, in the section "travel Europe 2007". On the front page of the Travel section there is a large colour photograph of Zagreb. The article consists of 3 large pages and is accompanied by colour photographs. The journalist enthusiastically describes the capital of Croatia, the cultural offer of the city, Mimara Museum, galleries, the beauty of Zagreb's architecture and particularly the main Jelačić Square and market Dolac.
Journalist: Robert Cross (permanent journalist of the Chicago Tribune, a Chicago daily newspaper, one of the leading daily papers in America beside the New York Times. He has worked as a travel writer for 14 years in the Sunday travel section of the Chicago Tribune and he also writes for other leading US travel magazines (Conde Nast Traveler, Travel+Leisure). His reports on the destinations worldwide are regularly being published and millions of Americans read them).
Print run: 940.620 copies
Size of the report: 3 pages
Date of publishing: 25th March 2007
TV MATERIAL
The 26-minute TV report „Borderland" on National Geographic presents Croatia as a country on the borderline between Europe and the Balkans, the Adriatic Sea and the continent, that is why the name of the report is „Borderland". The author's aim was to travel down the entire coast by kayak and tour the 1.185 Adriatic islands. Starting on the rivers Korana and Zrmanja, he made a tour of the islands from Zadar to Dubrovnik. Mr. Bowermaster travelled more than 400 miles with his team by kayak; he filmed the local people, fishermen, travelled round the islands making his stop in Dubrovnik.
Journalist: Jon Bowermaster (Jon Bowermaster is the reporter for National Geographic, National Geographic Traveler magazine, NG Adventure, Island magazine, as well as many other publications that write about adventure tourism. His reports were published on PBS (Public Broadcasting Service) channel, National Geographic Channel and Discovery Channel.
He was the guest on our press journeys and he wrote several key reports about Croatia in the leading travel magazines)
Date of broadcast: 35 times during 2007
Length of the report: 26 minutes
Ratings: multi-million ratings