“This is a promotional campaign which was launched with the aim of encouraging fans and tourists to create their dream holiday which they would like to spend here in Croatia. In conjunction with the campaign a competition was created via a list of the activities that a tourist can experience whilst in Croatia. Our aim is to show Croatia as a country of a rich and varied offer where everyone can find something of interest. The excellent results of this creative and interactive campaign, as well as the competition especially in Austria, Great Britain, Italy, Belgium, the Netherlands, Poland, the Czech Republic and Scandinavia, confirm the popularity of Croatia on the international market”, said the director of the Croatian National Tourism Board Kristjan Staničić.
The third ‘Epic Week in Croatia’ campaign included a competition in which potential tourists were able, via the campaign’s website, to create their ideal holiday from over 218 offered activities which they could experience in Croatia. The concept of the campaign and the competition involved the selection of the top seven activities that would make up a dream holiday, and participants were able to choose the locations, sights, towns as well as the flavours which they wanted to visit and sample during their stay in Croatia. Over 12,000 fans who shared their top seven chosen activities on their social network profiles took part in the competition itself this year. Participants whose list gained the most likes went through to the grand final, and the main prize was awarded to the person who gave the best reason why they deserved an ideal holiday in Croatia. The most creative came from Sophia from Great Britain who made this original video. Sophia really will experience the seven activities in Croatia which she chose, such as kayaking down Karlovac’s rivers, paragliding in Istria, the zipline in Omiš or a trip to the Krka waterfalls, and she is already prepared for her holiday with her excellent knowledge of Croatian regions, culture and food, and she has even learnt the lyrics of the Croatian national anthem.
Let’s remember, this excellently adopted promotional campaign when it was first carried out in the spring of last year when it was won by Ewa from Poland, and reached 13 million people and drew more than 10,000 new fans to the social networks of the Croatian National Tourism Board. The next campaign was run in the autumn of 2017 and achieved even better results, reaching 40 million people, and drew more than 50,000 new fans to the social networks, and Ilaria from Italy spent a dream holiday in Croatia.