Today the 75th session of the CNTB Tourism Council was held online, where the council members, amongst other agenda items, confirmed the selection of agencies for the development of an advertising strategy and media plan and the implementation of marketing activities of the CNTB, as well as confirming the selection of agencies for PR activities in key international markets in 2021. The session was led by the Minister of Tourism and Sports and President of the CNTB Nikolina Brnjac with the presence of the Director of the Croatian National Tourist Board Kristjan Staničić.
“For the 2021 season Croatia is sending a clear and strong message that the tourism sector in Croatia is responsible and that tourists are safe here. It is encouraging that people are eager to travel and cite Croatia as a desirable destination. Today we have made important decisions that will significantly contribute to the promotion of the Republic of Croatia across key international markets. We are aware of how important it is to adopt and implement clear and high-quality health and safety protocols. Therefore, in cooperation with the Croatian Institute of Public Health and professional associations, we have supplemented the safety label of the World Travel and Tourism Council with an additional national safety label Safe Stay in Croatia, whose application and promotion will begin in February”, said Minister Brnjac.
Director Staničić emphasized, the selection of agencies is crucial for promotion and other activities across key international markets. “We have a very challenging year ahead of us in which the implementation of high-quality and targeted promotional activities will be crucial in achieving good tourism results. We expect a strong contribution from the agencies and effective implementation of marketing and PR campaigns that will provide our country on the international market with the position of a safe, high-quality and well-prepared tourist destination that guarantees its guests a diverse offer and safe stay” said Director Staničić, adding that one of the key messages will be the proximity of Croatia, i.e. good transport connections with key markets.
The Tourism Council decision was confirmed as follows, for the development of the advertising strategy and media plan and the implementation of marketing activities on 10 markets, on the basis of the conducted public call the following agencies were selected: Real Group, MediaCom, Aviareps, Pro Media Group and Check-in PR. For PR activities on international markets, the agency Aviareps was selected for media relations, while the agency Hills Balfour was selected for the implementation of social media activities and online / digital communication.
In addition, council members also confirmed decisions on advertising activities on social networks Facebook, Instagram, YouTube and Google search engine, as well as a proposal for select strategic partners to conduct promotional campaigns across international markets. Thus, for 2021, cooperation with a total of 43 partners was approved, of which 32 are partners in the category of tour operators and agencies, and 11 partners from the category of carriers.