Today, at the Ministry of Tourism and Sports the 7th session of the CNTB Tourism Council of the Croatian National Tourist Board was held and chaired by the Minister of Tourism and Sports Nikolina Brnjac in the presence of the Director of the Croatian National Tourist Board Kristjan Staničić. At the session, the members of the Council, among other things, adopted a decision on announcing a tender for the selection and appointment of directors of CNTB offices in six markets. Namely, since the mandates of the directors in the markets of Austria, the Czech Republic, China, Hungary, Slovenia and Sweden expire at the end of June this year, the council decided to announce a tender which will be announced within seven days of this decision.
"Despite the fact that the geopolitical situation for the tourism sector has brought uncertainty and modified the original plans for the tourist year 2022, we continue to work intensively to adjust activities to maintain the status of a responsible and desirable tourist destination. In addition to communicating Croatia as a responsible and well-prepared destination, with flexibility of reservations, we are also communicating environmental, economic and social sustainability across our in-bound markets. The decisions made at today's session of the Tourism Council will enable us to adequately respond to the challenges facing tourism, but also maintain the position of one of the most successful destinations in the Mediterranean”, said Minister Brnjac.
"Apart from the pandemic, which has strongly affected the travel sector in the last two years, the situation in Ukraine now has an impact on overall trends. As a negative consequence, the Croatian tourism sector is currently noticing a trend of slowing down reservations, but there are no major cancellations, nor a decline in general interest in travel. Our goal is to maintain market visibility and quality relationships with partners, and we want to position our country as a safe and well-prepared destination that attracts its guests with an attractive and quality offer. Today's decisions of the Tourism Council are aimed at achieving the stated goals", said Director Staničić.
The members of the Tourism Council also adopted decisions on announcing the Call for expression of interest for the implementation of marketing cooperation with the organizers of TOP events in 2022 and the Call for expressions of interest for the implementation of marketing cooperation with top Croatian athletes in 2022. The goal of cooperation with the organizers of TOP events is to raise awareness of Croatia as an attractive year-round tourist destination with a diverse tourist offer, which will have a positive impact on increasing tourist traffic and general consumption. Additional visibility of the national tourist brand will be ensured through cooperation with active top Croatian athletes through the implementation of various promotional activities on communication and advertising channels.
Funds will also be allocated from the Fund for underdeveloped areas and continent through the announcement of a Public tender for the allocation of funds for projects of regional tourist boards in underdeveloped areas and continent, which will be published on the website of the Croatian National Tourist Board no later than March 31, 2022.
By the decision of the Tourism Council of the CNTB, Media agencies for the Design of an Advertising Strategy, Media Plan, and Implementation of Marketing Activities in 2022 were selected, as well as Agencies for the creation and implementation of PR strategy and execution of PR activities via media relations, social media and other online communication channels for the CNTB in 2022. Thus, Aviareps was chosen as the media agency for the markets of Austria, the Czech Republic, the Netherlands and Sweden, Pro Media Group was chosen for the markets of Germany, Italy and Poland, while RML Studio was chosen for the markets of Great Britain and France. Aviareps was selected to carry out PR activities in ten markets, while MMGY Hills Balfour was selected for social media and other online communication channels across thirteen markets.
It should be added that at the session joint promotional activities which will be carried out in cooperation with the ADAC Group in the German market was also approved, which will include popular magazines, portals and online channels such as Motorwelt magazine, Motorwelt Regionalausgabe, Urlaub Magazine, Pincamp.de, ADAC central - Radio Arabela et al.
